Sarah Sewell is a small business strategist, writer, and the founder of Flourish, a supportive e-commerce training community for product-based business owners. With over fifteen years of experience building successful online shops, she’s best known for her expertise in Etsy and her down-to-earth, practical approach to business growth. Sarah has coached thousands of makers and sellers around the world, helping them build strong artisan brands, optimize their marketplace shops, and create sustainable full-time income. Through Flourish, she continues to empower and inspire creative entrepreneurs to grow businesses they genuinely love.

SUNDAY at 9 AM
KEYNOTE SPEAKER : Maker to Merchant

Do you see yourself as a hobbyist… or an entrepreneur? In this mindset-focused talk, Sarah Sewell challenges makers to step into their role as business owners. If you’ve ever downplayed your talent, underpriced your work, or struggled to take your shop seriously, this session will help you understand how your thoughts, words, and beliefs directly impact the growth of your business and how to start shifting them today.

SATURDAY at 11 AM
BREAKOUT SESSION : eComm: How to Build an Artisan Brand Online

Ready to turn your handmade products into a professional, profitable brand? In this beginner-friendly workshop, small business strategist Sarah Sewell will walk you through her signature Define, Design, Deliver framework to help you launch and grow a successful artisan brand online. 

Whether you’re just getting started on Etsy or want to elevate your existing shop, this session will teach you how to define your niche and ideal customer, design a strong brand presence with photos and listings that convert, and deliver an unforgettable customer experience that drives repeat sales. You’ll leave with actionable steps, fresh inspiration, and the confidence to show up like the business owner you already are.