Keynote
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Debbie Millman
Named “one of the most creative people in business” by Fast Company, “one of the most influential designers working today” by GDUSA, and a “Woman of Influence” by Success magazine, Debbie Millman is also an author, educator, designer, and podcast pioneer. Debbie is the host of the Webby and Signal award-winning podcast Design Matters, one of the first and longest running podcasts in the world; Chair of the first-ever Masters in Branding Program at the School of Visual Arts, Editorial Director of PrintMag.com, and the author of eight books. Debbie is the recipient of a Cooper Hewitt National Design Award and a Lifetime Achievement award from AIGA, the Professional Association for Design. She is currently a Harvard Business School Executive Fellow.
SATURDAY at 10 AM
KEYNOTE SPEAKER : Changing Brands, Branding Change
Branding is everywhere. We mark, name, signal, organize, and reinvent things: from ancient artifacts and religious symbols to sneakers, pharmaceuticals, nations, and social movements.
Why?
This session explores the surprisingly human forces behind branding and change: why we make and mark things, why brands become so deeply embedded in our identities, and why even the most necessary redesigns can trigger resistance. It traces the evolution of branding from early human expression through technological innovation and into the age of AI, revealing the patterns that connect seemingly unrelated forms of influence and identity.
Changing Brands, Branding Change offers an entertaining sociological, scientific, and anthropological look at why we create brands, why we cling to them, and what happens when they change.
SUNDAY at 10:10 AM
BREAKOUT SESSION : Visual Storytelling
Effective visual storytelling is a remarkable art form. In this one-day workshop, artist and writer Debbie Millman, will work with a group of students interested in exploring the art of telling a story through a unique combination of images and words. In this workshop, we will investigate the ability stories have to honor the diversity and commonality of our collective human experience.
In this workshop, we will do the following:
--Work to define and refine the basic narrative structure of a story
--Plot the visual arc of a story
--Create the visual language of the story
The workshop will result in the creation of a visual story for each participant.